Every Singaporean would have heard of 4D or TOTO – but how much do you know about the state-owned establishment that brought these betting games to our country? Let’s find out more about this company that has been around for half a century now.
Singapore Pools was established in 1968 to combat illegal gambling and provide a safe and trusted place for people to bet. The government understood that a blanket ban on gambling in the country would drive it underground and put more money into the pockets of triads and illegal bookies. Instead, they created a system that would give the public a legitimate way to bet while also contributing to the community through charities.
The organization’s mission remains the same today. Its employees strive to improve the quality of the service and make sure they are adhering to strict regulatory standards. To help achieve its goal, Singapore Pools is in the midst of an ambitious digital transformation strategy to ensure that it stays ahead of the latest gaming trends while upholding its core values.
In addition to revamping the company’s IT infrastructure, the $6B provider of lottery and sports betting has invested in a more agile workforce that is better equipped for a changing business landscape. To support its digital transformation efforts, the organisation partnered with Collective Campus to deliver two one day tech crash courses for staff covering ideation methods, innovation theory and emerging technologies. The courses helped to elevate the creativity of Singapore Pools’ employees and empower them with a better understanding of how to use the tools available in this age of disruption.
To increase the visibility of its IT environment, the organisation has implemented the Oracle Cloud Observability and Management Platform to automate and consolidate its monitoring operations. This has helped to reduce the time it takes to identify issues, and improve the speed at which they can resolve them. The platform has also enabled the organization to unlock additional capacity during the COVID-19 crisis to keep its betting services up and running.
Besides football and motor racing, Singapore pools offers betting on other sporting events as well. Its soccer market covers England, Italy, Spain and Sweden leagues while its horse racing market includes races from all over the world. Besides the usual win, place, and handicap, bettors can also place bets on Asian Handicap and Total Goals.
For those who are keen on trying their luck at winning the big prize, check out the Singapore Pools outlet at Yishun. The store has had a number of Group 1 winners in the past as well as a good amount of consolation Group 2 winners. It’s also a great place to try your hand at palm reading and fortune telling.