Founded in 1968, Singapore Pools is the country’s only legal gaming operator. It is a wholly owned subsidiary of the Singapore Tote Board, which reports to the Ministry of Finance. Singapore Pools focuses on providing a safe, trusted and secure betting environment for people who place bets. Its surplus revenue is channeled back into supporting the community through charities, instead of lining the pockets of illegal syndicates.
To do this, the organisation has embarked on an ongoing digital transformation strategy to remain relevant in a fast-changing industry while ensuring that its systems continue to meet strict regulatory standards. Yeo, who took over as CEO in 2014, has spearheaded the effort to shift the state-owned gambling company from a legacy business to an agile, digitally empowered business.
A key component of this digitalisation strategy is changing customer touchpoints from traditional counter-service based and in-person to self-service options. Yeo and his team have successfully launched a mobile platform for customers to onboard, manage their accounts and bet online. This also supports Singapore Pools’ work with the authorities on combating illegal gambling activities.
Another area where digitalisation has made a difference is in the way the company responds to cyber attacks. In the past, it was difficult to identify complex issues that caused outages and performance degradation due to a lack of visibility into the IT environment. But with the help of OCI, it has been much easier to troubleshoot and resolve problems.
In addition, the use of OCI’s IT service management tool has helped the team to improve its incident response time. This was crucial during the COVID-19 crisis, as the organisation saw an increase in demand for its online betting services. With the help of OCI, the team was able to unlock additional capacity within its data centre, which allowed them to respond quickly and ensure uninterrupted service for their customers.
The app also allows players to track their bets and win/losses. They can also find information on responsible gambling. It is available on both iOS and Android devices. The app is free to download and uses a secure e-payment gateway for transactions. It also offers a secure login system and is easy to navigate.
To get started, users must first open a Singapore Pools account. To do this, they must visit the official website and provide an NRIC number or FIN number. Then, they must submit proof of address to complete the registration process. After verification is complete, they can then start placing bets on sports betting events. The site also provides live-streaming of sporting matches and a comprehensive odds list. This makes the website a great option for any fan of sports betting. But beware, betting can become addictive if you are not careful. So, it is important to always monitor your behavior and seek help if needed.